Site-wide SEO settings
Set the defaults your site shows in search results and social shares on the editor's Settings → SEO tab: title pattern, default description, share image and the 404 page. On the Indexing sub-tab, Allow search engine indexing is off by default while you build – switch it on when you go live, or search engines will not index the site.
The SEO tab is in the Marketing group, with three sub-tabs: Search appearance, Indexing, Sitemap and llms.txt. The values here are defaults: every page can override its own meta title, description and share image in its page settings.
Search appearance
- Title pattern – the pattern for the title in the browser tab and search results.
{title}is the page name,{site_name}the site name;{title} – {site_name}usually reads well. - Default meta description – shown for pages without a description of their own. 50–160 characters works best in Google.
- OG image – the share card image (Facebook, LinkedIn, chat apps); 1200×630 pixels is ideal. You can set a separate image per language, and the OG image alt text describes the image for screen readers.
- 404 page – which page shows when a visitor opens an address that does not exist. Left empty, the built-in message shows.
Save with Save SEO.
Indexing
- Allow search engine indexing – off by default while you build the site. While it is off, the site asks search engines not to index it, and the sitemap is not available. Switch it on when the site is ready.
- Custom disallow paths – one path per line, starting with
/, that search engines should not crawl. They are added to the built-in admin paths. - Allow AI crawlers – when unticked, GPTBot, ClaudeBot, PerplexityBot, Google-Extended and other AI crawlers are blocked.
Save with Save indexing.
The sitemap and llms.txt have their own article (Sitemap, robots.txt and llms.txt).
More: SEO and AI discoverability on Demona sites (Hungarian).