Tracking, statistics, unsubscribe and GDPR

A sent campaign's Statistics page shows how many people received, opened and clicked it, how many unsubscribed and how many emails bounced. Unsubscribed, bounced and complaining recipients are automatically left out of later campaigns.

Statistics

Open it with the Statistics icon of a sent campaign in the Campaigns list, or with Detailed statistics on the campaign's page. It shows:

• the number of emails sent and failed sends,
• the Open rate, Click rate, Click-to-open rate, Bounce rate and Unsubscribe rate,
• opens and clicks per day,
• the Top clicked links,
• the Event browser, listing per type (opens, clicks, bounces, complaints, unsubscribes) what happened for which subscriber.

Export CSV downloads all events.

How is it measured?

Opens are measured by an invisible image in the email, clicks by redirecting the links – if these are switched on for the campaign. Open tracking is indicative: if the recipient's email client does not load images, the open is not recorded.

Unsubscribes, bounces, complaints

• Unsubscribe – every email has an unsubscribe link; the recipient confirms on a page, and the built-in unsubscribe button of email clients works too. Their status becomes Unsubscribed.
• Bounces and complaints – when the sending provider reports them (Amazon SES and Postmark), they are recorded. A permanent delivery failure sets the address to Bounced immediately, a temporary one after three failed deliveries. If the recipient marks the email as spam, they get the Complained status.

These recipients are automatically left out of later campaigns.

Data protection

When a subscriber is deleted, their email address and name, and the IP address and browser details of their events, are anonymized. Aggregate statistics no longer tied to a person are kept.